top of page

#UpwardLabsSpotlight | Imagine-X

Whether you’re moving to a brand new apartment or rebuilding your office to comply with social distancing, it can be difficult to imagine a space that you have never seen or experienced before.

Imagine-X is an immersive PropTech solution that helps companies sell their products and spaces through digital channels, mobile apps, and other forms of e-commerce harnessing the power of 3D modeling as virtual and augmented reality.

Working as a SaaS model, founder Mario Varon and the Imagine-X team work to understand their clients’ operational processes and then collect specific metrics that continually optimize their products to align with client needs. 

Learn more about how this Colombian tech company is immersing Hartford real estate partners in the digital future via Mario's recent interview with Upward's marketing team.


UPWARD: Give us the Imagine-X elevator pitch.

Mario Varon: Imagine-X provides an immersive visualization solution for companies to better sell their products through digital channels, mobile apps, and other forms of e-commerce.

U: What drives you and your team to accomplish your mission? 

MV: We recognized that there was a high degree of uncertainty when it came to envisioning how a product you see online would actually look in your home or office space. Standard photo and video technologies are outdated, have limited features, and are not an immersive experience for the user by any means. We exist to raise engagement and interactivity by creating virtual environments that complement your ideal physical spaces.

We exist to raise engagement and interactivity by creating virtual environments that complement your ideal physical spaces. - Mario Varon, Founder of Imagine-X

U: Why Upward Labs?

MV: We saw Upward Labs as an opportunity to replicate and amplify our business model from Colombia’s limited market size into the much bigger U.S. market.

U: Where are you currently piloting Imagine-X? 

MV: We are piloting with Shelbourne in 3-4 offices within 20 Church Street, Lexington Properties in the Temple Street apartments that are currently undergoing renovations, and operating in sprints with Upward @ 196 Trumbull

U: What is the key takeaway for potential clients, partners, and users of your product? 

MV: Imagine-X works with a SaaS model - we customize our product based on our client’s needs and business processes and then collect specific metrics as the product works so that we can continue to align with changing business needs.

U: Tell us about you. 

MV: I am a serial entrepreneur - Imagine-X is my 4th startup, which was a spinoff from a project at Universidad de los Andes. A fun fact about me is that I am an objectivist and a salsa dancer.

Visit Imagine-X's website to learn more about how their technology is creating new realities for companies and their customers.


About Upward Labs

Upward Labs is a Connecticut-based venture fund that has developed an ideal ecosystem to fast-track AgeTech and PropTech startups in the U.S. market. The program matches each startup with decision makers from leading Fortune 100 and 500 companies in healthcare and real estate industries. The startups and their corporate advisors work together for six months to first identify the use cases that prove the greatest commercial potential, and then test them in the Labs' numerous sandbox buildings and facilities. As the pilots deliver data and results, each Lab and its advisors work with the startups to refine their product and offering, thus enabling rapid growth and commercial traction. Learn more at


bottom of page